Culture+Jamming+Proposal

Our target audience is mainly for students and teachers of the University of Toronto. This is an unspoken issue that many people in the academic community are aware of and as a group we went to speak out on how this epidemic is being taken as a joke to students everywhere.
 * // Overview: //**
 * // Target Audience: //**

The H1N1 virus also known as the “swine flu” has been so strongly hyped up by the government and the media that it has turned into a social epidemic. It is becoming a gateway for students to take advantage of this epidemic as it is being used as a common excuse to skipping school and getting out of assignments and tests.
 * //Key Message://**

Our goal as a group is to bring awareness to the university and students of how students have been taking advantage of the epidemic of the H1N1 virus and using it as a “loophole” to the academic system. We want to show how the university’s system has been turned into a mockery as they have made it extremely easy for students to get out of doing assignments and writing tests.
 * // Goals and Objectives: //**

Attend all group meetings Respect each other’s ideas and take everything into consideration Be prepared with ideas and information for meetings Updating Wiki frequently Finish work on time Equal division of work
 * // Collective Rules and Responsibilities: //**

Use of series of small video clips along with various pictures/ culture jamming advertisements
 * // Content Planning: //**

__ Posters/ Culture Jamming Advertisements: __ There are posters around campus showing the symptoms of H1N1 and how to prevent the spread of it. We want to take that concept and show people how to skip writing a paper with the excuse of H1N1. __ Video: __ Various Satirical commercials: a) H1N1 “Get out of sSchool” Infomercial b) Interview with 1st student to use the H1N1 as an excuse for getting out of writing a midterm c) Behind the scenes with profs d) Rap (?)
 * // Medium of Expression: //**