Audience+and+Key+Message

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 · Our target audience is the same as the target audience as any H1N1 awareness material: Essentially, we understand that a 5 or even a 12 year old may not understand the issue or potential impacts of the H1N1 virus, therefore we are targeting people between the ages of 18 - 65, who are in fact the people who are the most impacted by the media, and who have shown an interest on the subject, and are concerned for their health, and the potential impacts of such a wide spread influenza virus. ======

 **__Key Message__**
· Yes H1N1 is infectious and can be dangerous, but the media has taken things too far. H1N1 is something we should all be aware of and prepared for but not something we should spend a lot of time panicking about.


